TASTE GLOW
Personal Branding
PROBLEM
Taste Glow struggled to build a profitable presense on social platforms and sought to identity and grow a dedicated target audience.
SOLUTION
MCM developed a visually stunning social media that showcased Taste Glow as a niche baking channel. The brand monetized strategic partnerships with relevant companies and creates sponsored content.
We grew the Taste Glow Brand to 44.7k followers and 2.7M likes. They achieved this by creating fun and engaging
baking content, including seasonal
recipes, cultural bakes, and trending
food challenges. The brand secured
partnerships with brands such as
Hersheys and Pebbles by providing
tailored content and product reviews. By using TikTok analytics to track
engagement and preferences, MCM refined the strategy, building a strong community and a profitable
presence on the platform.