SERIES: SPOT THE TOURIST

"How hard could it be?"

Spot The Tourist, a "how hard could it be" series, struggled to reach its target audience of inspired athletes and establish a strong brand identity.

The Brand expanded the engagement and audience

for the "How Hard Could it Be?" TikTok series. By growing the viewership and fostering a strong community, developing a monetization strategy

that capitalizes on the series'

appeal, partnerships, and paid

opportunities for reviews of workout

classes and adventure sports.

MCM transformed a single viral video

into a lucrative "How Hard Could it Be?" TikTok series. Collaborating with

major brands like Impala Skate and
popular workout classes such as RumbleBoxing, Launch Pad Golf, and Maui

Sunriders Mountain Biking, the series has garnered attention from several

professional athletes. It encourages

viewers to step outside their comfort zones and try new activities, showing that you don't have to be the best to have fun. The series has now

become a platform for paid reviews of workout classes and adventure sports, continuing to grow and inspire.